WebGargiulo, Martin (1993), "Two-Step Leverage: Managing Constraint in Organizational Politics," Administrative Science Quarterly, 38 (1), 1-19. Garnefeld, Ina, Andreas Eggert, Sabrina V. Helm, and Stephen S. Tax (2013), "Growing Existing Customers’ Revenue Streams Through Customer Referral Programs," Journal of WebSep 1, 2024 · Journal of Advertising Research Sep 2024, 62 (3) 219-240; DOI: 10.2501/JAR-2024-015. How Deepfakes and Artificial Intelligence Could Reshape the Advertising Industry The Coming Reality of AI Fakes and Their Potential Impact on Consumer Behavior. Colin Campbell, Kirk Plangger, Sean Sands, Jan Kietzmann, Kenneth Bates.
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